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Business vocabulary

Build your business English with 15 essential terms and clear definitions. Study revenue, ROI, KPI, equity, stakeholder, scalable, and other key concepts for the workplace.

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Asset Something of value owned by a business
B2B Business-to-business: selling to other businesses
B2C Business-to-consumer: selling directly to people
Benchmark A standard used for comparison
Cash flow The movement of money in and out of a business
Equity Ownership value in a company
KPI Key Performance Indicator: a measurable goal
Leverage Using borrowed resources to increase potential return
Liability A financial debt or obligation
Pivot Changing strategy based on market feedback
Revenue Total income generated by a business
ROI Return on Investment: profit relative to cost
Scalable Able to grow without proportional cost increase
Stakeholder Anyone with an interest in a business's outcomes
Startup A new company designed to grow quickly

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