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Marketing terms
Master 12 essential marketing terms with clear definitions. Study SEO, CTA, conversion funnel, lead generation, A/B testing, and other key digital marketing concepts.
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| Vorderseite | Rückseite |
|---|---|
| A/B testing | Comparing two versions to see which performs better |
| Brand | The identity and perception of a company in the market |
| Churn rate | Percentage of customers who stop using a product over a period |
| Click-through rate | Percentage of people who click after seeing content |
| Conversion | When a visitor takes the desired action (e.g., buys or signs up) |
| CTA | Call to Action: prompt that tells the user what to do next |
| Funnel | The stages a customer goes through to make a purchase |
| Impression | Each time an ad or content is displayed to a user |
| Landing page | A page designed to convert visitors into leads or customers |
| Lead | A potential customer who has shown interest |
| SEO | Search Engine Optimization: improving visibility in search results |
| Target audience | The specific group a marketing message is aimed at |
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